Privacy Policy

1. Information We Collect

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We collect personal information that is necessary for our lawful purposes and functions. The types of personal information we may collect include:

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• Information you provide directly:

  • Contact Form: When you use our general enquiry form, we collect your name, email address, phone number, and any information you provide about your business and your accounting needs.

  • Direct Communications: If you contact us via email (admin@apexaccounting.co.nz) or phone, we may keep a record of that correspondence.

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• Information collected automatically (via Wix Editor):

  • Usage Data: As our website is built on the Wix Editor platform, Wix automatically collects certain information when you visit and interact with our Site. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This data helps us understand how our Site is used and improve its functionality.

  • Cookies and Similar Technologies: Our Wix-hosted site uses cookies and similar technologies (such as web beacons, pixels, and local storage) to provide and enhance your Browse experience. Cookies are small data files stored on your device that allow us to recognise your browser and capture certain information. These may be:

    • Strictly Necessary Cookies: Essential for the basic functioning of the website (e.g., security, network management).

    • Functionality Cookies: Enhance user experience by remembering your preferences.

    • Performance and Analytics Cookies: Help us understand how visitors interact with our website, such as which pages are most popular, to improve performance.

    • Marketing/Advertising Cookies: Used to deliver relevant advertisements to users and measure the effectiveness of advertising campaigns.

  You can usually adjust your browser settings to decline cookies or to notify you when a cookie is being sent. However, some features of our Site may not function properly if cookies are disabled.

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2. How We Use Your Information

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We use the personal information we collect for the following purposes:

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• To provide our services: To respond to your enquiries, provide accounting, tax, and business advisory services, and fulfill our contractual obligations.

• To communicate with you: To send you information about our services, respond to your questions, and provide updates.

• To improve our Site and services: To analyse how our Site is used, identify areas for improvement, and enhance user experience.

• For internal record keeping: To maintain accurate records of our client interactions and business operations.

• For compliance: To comply with our legal and regulatory obligations under New Zealand law, including the Privacy Act 2020.

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We do not process credit card payments directly on our website. All payment arrangements for our services are handled separately and securely.

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3. Disclosure of Your Information

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We will not sell, rent, or trade your personal information to third parties. We may disclose your personal information in the following circumstances:

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• To service providers: We may share your information with trusted third-party service providers who assist us in operating our website and providing our services (e.g., Wix.com for hosting and website functionality, email service providers). These third parties are obligated to protect your information and only use it for the purposes for which we disclose it to them.

• Legal requirements: We may disclose your information if required to do so by law, in response to a court order, or to cooperate with law enforcement or government authorities.

• To protect our rights: To protect the rights, property, or safety of Apex Accountancy Ltd, our clients, or the public.

• Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you if such a transfer occurs and if it impacts your privacy rights.

• With your consent: We may disclose your information with your explicit consent.

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4. Storage and Security of Your Information

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Your personal information is stored securely on the Wix.com platform. Wix implements a range of security measures to protect your data, including:

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• Data Encryption: Communication between your browser and our Site, and data stored by Wix, is typically encrypted.

• Firewalls: To protect against unauthorised access.

• Access Controls: Limiting access to personal data to authorised personnel.

• Regular Security Audits: Wix undertakes regular security assessments and audits.

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While we take reasonable steps to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

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We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

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5. Your Privacy Rights (New Zealand Privacy Act 2020)

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Under the New Zealand Privacy Act 2020, you have the following rights regarding your personal information:

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• Right to Access: You have the right to request access to the personal information we hold about you.

• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

• Right to Request Deletion: In certain circumstances, you may have the right to request the deletion of your personal information.

• Right to Object to Processing: In certain circumstances, you may have the right to object to our processing of your personal information.

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To exercise any of these rights, please contact us using the details below. We will respond to your request within the timeframes required by law. We may need to verify your identity before processing your request.

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6. Changes to this Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post any changes on this page and update the "Effective Date" at the top of the policy. We encourage you to review this Privacy Policy periodically.

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7. Contact Us

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If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your privacy rights, please contact us:

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Apex Accountancy Ltd

Email: admin@apexaccounting.co.nz

Website: https://www.apexaccounting.co.nz/

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If you are not satisfied with our response, you have the right to make a complaint to the Office of the Privacy Commissioner in New Zealand.